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French Connection’s AW 13 ‘From Sketch to Store’ campaign does pretty much what it says on the tin. It starts with a model wearing only their birthday suit, with sketches of the clothes and accessories appearing around them, finishing with them wearing the AW collection. The campaign is entirely black and white and was shot by Rankin. We think it’s a really cool shoot but we’re not sure how it’s going to down with the rest of the world? Here’s the video so you can see for yourself…