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Launching in October to support Breast Cancer Awareness Month, nails inc. have revamped their ‘Paint Your Pinkie Pink’ campaign from last year with the help of Matthew Williamson and Poppy Delevingne. The glitter pink polishes that the brand use for the 2012 campaign will have 2 limited edition caps, designed by the partnership. The polishes will cost £11 with £1 going to charity, alongside their #spotthepinkie twitter campaign for every tweet sent using the hashtag followed by a picture of a bottle or a painted pinkie 10p will also be donated.

Harvey Nichols Paint Your Pinkie