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After finding his Mugler boy on Facebook, it seemed Formichetti next turned to Tumblr to find the models for his latest Diesel campaign.

His 20 ‘rule-breakers’ include: 15-year-old Helen Primack, a student at the Frank Sinatra School of Arts, and Michelle Calderon, a raspberry-haired graffiti artist and a few models also made the cut, including Loulou Robert and Casey Legler, the first woman who was signed exclusively as a male model.

We wish we maybe spent a bit more time on our Tumblr now!