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In honor of the brand’s 50 year anniversary, Ben Sherman have collaborated music and art icons to create ‘The Icons Shirt Project’. The Icons Shirt Project works in collaboration with Teenage Cancer Trust and all of the net profits go to the charity. Although there is no official release date as of yet, we know the collection will be available toward the end of September 2013 for purchase. Each shirt will retail at £125 and has an individual design each created by a different icon. Just 250 shirts will be made for each design. Roger Daltrey of The Who, Jarvis Cocker of Pulp and visual artists Jake & Dinos (aka The Chapman Brothers) are just a few of the icons who have been chosen to design for Sherman.

Register your interest in the collaboration HERE: http://www.bensherman.com/theicons/register/