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“In front of the camera, she makes you feel like she is the only girl in the world,” quoted Balmain’s creative director Oliver Rousteing.

The new campaign was shot in New York by Inez van Lamsweerde and Vinoodh Matadin, and styled by Rihanna’s personal stylist Mel Ottenberg. The star has previously modeled for Armani Jeans and make-up giant Mac.