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Olivier Rousteing has announced that Balamain will be opening their first flagship store outside Paris and they have chosen London as the location, this comes after the company launched its e-commerce store this week! Olivier said that “London is a very important city for Balmain, we have always had a very loyal clientele so it all came very naturally,” Mayfair is the chosen location for the flagship store, bringing some of their french glamour to London!

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