Gareth Pugh finally presented his new collection in Paris following his earlier performance at New York Fashion Week. As yesterday was the Autumn equinox, Pugh’s collection was fully informed by the pagan rituals attached to such calendar watersheds. There are steer skulls made from papier-mache and the colours he used are a very earthy palette with brown, black, white and greys.
As part of Selfridges’s Festival of Imagination taking place from Thursday until March 2nd, designer Gareth Pugh has created a multi-sensory booth – part Star Trek, part Tardis, part Pet Shop Boys video. The Monolith, as it is called, will offer shoppers a futuristic 3 D experience where everything collapses around you and the surrounding sounds of the shopping mecca disappear. Sounds fabulous!
Get there early and expect queues as only one person at a time can enter! It’s open until January 31st